Content is more important. When compared with a design centric page and another one with a compelling content, the latter wins. Users appreciate a sense of credibility when they do visit a web page. They equate quality with a well-designed page not only in terms of shapes and fonts but what is on the pages itself. Visitors are willing to compromise advertisement filled pages and poorly designed ones if the content is interesting enough. High-quality content gain a lot more traffic over ones who are mainly focused on plays of colors and images.
Aesthetics then is not the only consideration for website design. A stunning website that showcases your visual abilities is great but it is not mere artwork that a visitor is after. What comes next will support that thought. Either they get what they came for in the first place like a specific knowledge or to carry a specific action.
An admirable web page filled with scribbles and colors will catch the attention initially. Unless your website is mainly for admiring existing images then the purpose is lost. And you lose the visitor in return.
Know The Goal
An effective website is understandable of these goal; consequently, designs will lead people to be in front of a web page but to do what they are there to do is a critical step. With this in thought, you have to keep in mind that the conversion abilities of the website is a necessary next step of the website’s design. For that you need to understand a couple of things first.
Users scan the page. Some say they go from upper left to right. Scanning is a way of seeing if the page is worth the while. Fixed points are called anchors and they point to the important content on the pages. If it catches the eye as a point of interest, most likely the visitor will stay and enjoy more of the available content.
The page has to be intuitive. Visitors like to be guided but not spoon fed. If it takes a very logical person to navigate and find the way through then the designer failed at his job. Users have this impatience and would want to be given gratification at an instant.
Know Where To Look
Visitors are there to look for something. A good web design needs to provide something similar to an eye candy to get stuck momentarily. A minimum set of expectations is present in every person therefore it must not need that much intelligent second guessing on how to go through a web page by one’s self.
If that’s the case the user will most likely leave the site and go look someplace else.
Lastly, users search for the easiest way out. If they don’t find the information they are there to look for then they go seek another site instead. Quick tip then is to make sure that whatever is a valuable content on site then that has to stay center and front for easy recognition and appreciation.
Performing A Function
Every aspect of a site’s design performs a function in driving visitors to their destination and converting them. Consider well not what else you can add further to your website but look at what you already have and determine what can be taken out.
Conversion approaches the transition from being only an informal visitor to being a paying visitor, becoming a member of the web page, subscribing to receive additional information from you in the future, or even just completing an inquiry form.
Less becomes more in this case considering the fewer options any person has, the faster they may be able to make a choice. With the impatience of most website visitors and the instantaneous access to content that they demand, the kind of clarity performed by simplifying the elements may prove to be invaluable.